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El renderizado o síntesis de imágenes es el proceso de generar una imagen fotorrealista o no fotorrealista a partir de un modelo 2D o 3D por medio de un programa informático. La imagen resultante se conoce como el renderizado. ... El término "representación" es análogo al concepto de la impresión de un artista de una escena.

Where is 3D visualization used?

As mentioned earlier, 3D visualization technology is implemented in many industries to create excellent graphic content including images, diagrams and animations that contribute to better communication or a more real-life digital experience. Here are the top three industries that embrace 3D visualization techniques.

1. Product design, manufacture and presentation

3d visualization is a great tool to demonstrate either a prototype or a finished product to stakeholders. Engineering wise it helps developers to visualize the to-be product in a real environment and gather data about potential flaws and risks so that they could improve the developing process by coming up with new designs and and head for innovations.

Marketing wise, 3D product presentation has the potential to make the product stand out. Comparatively, it is much easier to create demonstration of actual products & items from a 3-dimensional format than shooting a ton of photos.

2. Architecture and interior design

3D visualization software plays a significant role in architecture and interior design by making the working process in this sector more rapid and effective.

Collaborative and digital engineering, fast manufacture of constructing elements, diminishing the errors during the entire process, presentation and maintenance of projects – everything will be conceivable with 3D visualization technology.

Nowadays, clients show eagerness in having a glimpse at the design of their project even before the work starts. In this case, 3D visualization provides an opportunity for customers to see the layout of the building, interior and exterior designs, lighting, texture and geographic situations even before completion of the development process.

3. Media and entertainment

3D visualization technology provides the ability to create stunning digital content in fields such as games, movies, advertisements and music videos. Thanks to this tool artists are capable of creating realistic characters using imagination.

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Smooth and agile working flows for engineers, developers and marketers

For example, with 3D architectural visualisation, customers are able to detect any problems or flaws from the early stages. If the client does not like the layout or design of a particular project, developers can make changes easily at the visualisation stage before the construction.

Future of 3D visualization: a huge global market

For a decade now, 3D visualization has been working as a catalyst in many domains, especially architecture, manufacturing, product design& modeling and media & entertainment.

These industries are constantly growing, so are their demands. People want to make sure their imagination takes the perfect shape in reality and customers demand to see the final result at the early stages of a project.

In the coming years, 3D visualization is going to be more involved in the interior and architectural industry. It will change the way houses are built today, make the whole process of designing and manufacturing more transparent, help the architects spot the plausible errors, assist in predictive maintenance and trigger collaborative digital and faster engineering. Also, it improves customer satisfaction with a 3D virtual model of the end result.


3D visualisation techniques are helping the real estate sector to modernise in a big way. It shortens the overall product development life cycle and quickens the marketing process, by allowing the builders to market better to their target audience as the buyers want to know the feel and look of the upcoming projects.

Solutions like rapid prototyping, AR & VR software, mixed reality and VR animation are revolutionizing the architectural industry. In fact, a recent research shows that 3D visualisation will play a major role in pulling up the real estate industry to USD 70 trillion by 2030.


3D visualisation technology is definitely in the fast track of growth and is in a continuous state of flux. New innovations are being implemented and the technology is increasingly finding usage in different industrial sectors.

It will be interesting to note how 3D visualisation will take over in the next couple of years and improve the efficiency of many a business.

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